30. Electronic cigarettes: No smoke. Why the fire?

http://www.economist.com/news/leaders/21573986-world-should-welcome-electronic-cigarette-no-smoke-why-fire

On March 23^rd, an article was posted discussing the use of electronic cigarettes versus its non-electronic counterpart. In his opening paragraph, the author gives statistics on the deaths caused by cigarette smoking per year, the reason why people smoke, and the basic mechanism of electronic cigarettes. He continues to list the benefits of e-cigarettes and imposes his own opinion that they should be accepted and not rejected. Although the e-cigarette market has been growing, many nations and small institutions have banned or prohibited their use from certain locations. After giving some examples, the author reiterates that e-cigarettes should be promoted and states some measures that could be taken to make this practice more effective than real cigarettes so people will be more lenient towards it.

The author’s purpose in writing this article was to persuade his audience that electronic cigarettes should not be frowned upon, but must be encouraged. He explains his reasoning appealing to logic through the mechanism of the e-cigarettes and uses statistics to show how the real cigarette is worse than electronic ones. He uses definition to explain some terms like the e-cigarette itself and denormalization and uses examples to reinforce his ideas. In his later paragraph, he appeals to those who are against the new possible trend by creating common ground and saying that steps should be taken to make sure e-cigarettes are sold correctly and to the proper public.