In this article Jenna Wortham writes about a new camera Memoto that has recently been introduced to the public. First, to draw the readers' attention, the writer compares Memoto to other cameras and devices that are in the stores nowadays. People take pictures of the most memorables moments of their lives such as vacations and weddings and share them in instagram and facebook, but Memoto takes pictures of things in between them. It is a small, square-shaped device that snaps pictures at 30 second intervals, and it turns off when it is dark. Wortham even quotes one of the founders of the company, to give more detailed descriptions about the new invention: "“It’s not only the stuff you thought you would want to remember like beautiful sunsets, elaborate dinners and rambunctious nights out with friends". It uploads photos via Wi-Fi into a companion application, and the company is planning to improve the device in many aspects in the future. To end the article, the writer gives an additional description of its design and mentions Mr. Kallstrom's belief that "the protocol for when to capture and when to share will evolve naturally, as more devices like his migrate into the mainstream."
The purpose of this article is to inform the public about the new invention of a camera, that is different from all others. In addition to that, even though it is not explicitly shown, the writer seems to be informing that the technology is advancing rapidly. To do that, Wortham uses several rhetorical devices and different patterns of writting. He not only uses description pattern to describe the device, but uses contrast-comparison to compare other cameras and the new invention. Besides that, he uses dictions that are easy and familiar to the readers. He does not use professional words, but writes about things that everyone can understand and agree, such as facebook and instagram. He also quotes people from the Memoto company, and this appeals to the reader's ethos, credibility.
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