9. "When the Privacy Button Is Already Pressed"

http://www.nytimes.com/2012/09/16/technology/in-microsofts-new-browser-the-privacy-light-is-already-on.html?_r=1&ref=business

Natasha Singer wrote an article on September 15 on online privacy. A new Microsoft program will be coming out in late October. This Windows 8 comes with a special feature that allows the person to choose a "do not track" option that way ads and companies that normally track their online history will not be able to do this anymore. This isn't the first time a company has offered this to people but Microsoft is taking it more seriously. It is already programmed into the new Internet Explorer 10. It is weird that Microsoft is doing this considering they are one of the ad companies. Fatemeh Khatibloo said that it is important for a company to offer something different in their products because all the companies are becoming very similar. But if many people decide to use the "do not track" option, it can hurt many marketers. A huge way for companies to make money is by internet ads, and this new option can bankrupt many of them. There was a similar occurrence last year. There were many disagreements and debates on this subject. Jonathan Mayer said when you visit a web site there are many people working on just that website collecting your information. This information can be later used to re-identfy the consumer and get access to their e-mail address. This tracking system works globally, and even some big sites like Twitter has made their own arrangements to agree to this.

The purpose of this article was to not only show the reader a new feature coming out for Microsoft but also to show the importance of Internet ads to the companies. Although it can be dangerous to the millions of people accessing the Internet daily, it is a very important way to show the ads of all the new things coming out in todays world. Singer even said the percentage of people that used this with Mozilla was 11 percent which is a high number. And the number is suppose to rise due to the android phone. So this is a very important debate among the company ads and Microsoft. However this product is expected to come out in the end of October.