On
September 21st, Will Oremus wrote about Apple’s new iPhone 5. However, instead
of encouraging people to buy the highly regarded smartphone, he argues against
the purchase of this product. Oremus opens his essay by showing how many people
feel the strong desire to have an iPhone 5 and includes his personal status
regarding the possession of Apple’s smartphones. He then compliments the device
stating its improvements and agrees that it is a “wonderful piece of machinery
by any standard.” The iPhone5 does have some small flaws, “but it’s closer to
perfection than any smartphone has ever been” according to Oremus. For him, he
is “a little concerned that he’ll never pry my nose from the screen.” He is afraid
that all these new tools and the ability of the iPhone5 to do more things will
cause people to become distracted from real life and to worry too much, instead
of relaxing. In the end Oremus says, “The iPhone 5 is merely the finest
exemplar yet of the phone that can do it all—except for all the things in life
that you really need to do.”
The
author’s purpose in writing this article was to persuade his readers to realize
that the iPhone5 is not something people need to buy and that it may be better
to not buy it. Will Oremus’s tone is definitely informal with the uses of
certain words and questions, slangs, contractions, and personal pronouns (“Oh,
it’s a great gadget”, “remember that?”, “gizmo”.) To aid his persuasion,
besides using the informal tone, he praises the smartphone in order to stay in
friendly terms with the readers, especially those who really want to buy the
iPhone. When he says “It gave me an excuse to simply enjoy the view” the word view makes it seem that the world
outside the iPhone is appreciating and “better to look at” than a smatphone
screen. Also, he uses his personal experience with iPhones to express his
feelings and for his readers to be able relate to him, and maybe agree with
him.
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