http://www.theatlantic.com/sponsored/bank-of-america/archive/2012/08/green-buildings-boost-business-and-neighborhoods/261011
David Winzelberg wrote to the Atlantic on August 14th
about the positive aspects of green technology not only to the environment but
to the economy as well. Winzelberg uses a statistic of the “total footprint of
commercial projects certified under its LEED (Leadership in Energy and
Environmental Design) green building program” to illustrate his point that more
people are starting to use eco-friendly technology. He then gives examples of
these new technologies used to decrease costs such as “roof gardens, systems
that recycle a building's heat and water, solar panels.” He explains how this
improves the economy by saying that companies that manufacture or install these
sustainable energy devices have increased production. Green building has also
provided many more jobs (nearly 8 million) and has contributed to the U.S. GDP
by 554 billion dollars. It has also has decreased the numbers of “absenteeism”
by improving the workspace of many people and thus increasing productivity in
companies. Winzelberg ends saying that the LEED has expanded development to
whole communities from individual buildings.
The author’s purpose in the article was to inform his
readers that green technologies have improved businesses from large to small
scales. Simply by writing about the positive effects of ecological ideas, the
author seems to be promoting the adoption of such measures to protect the
environment as well as to boost the economy. Winzelberg writes in short
paragraphs and alternates with long and short sentences making the essay easy
to read. He divides each positive in their own paragraph and uses clear
transition words to indicate change of topic. The tone seems formal without any
contractions, personal pronouns, slang or expressions and the text is
straightforward except for the end where it advertises for the Bank of America
by saying its donation for the LEED program.
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