10. Your Kid Won’t Eat His Vegetables? Give Them a Spiffy New Name

http://newsfeed.time.com/2012/09/22/your-kid-wont-eat-his-vegetables-give-them-a-spiffy-new-name/?iid=nf-article-mostpop1

It seems that making vegetables sound exciting will help kids eat them. This form sly marketing works for junk food so it could be worthwhile to try marketing healthy foods. According to a study by Comell University, giving the vegetables more exciting names like “Tiny Tasty Tree Tops” or “X-Ray Vision Carrots” could ensure that 1,000 elementary aged kids in seven New York schools will eat twice as many vegetables than they would normally. Brian Wansink, a marketing professor and director of the Comell Food and Brand Lab, told ABC News that it is not really hard. Children exposed to funny named vegetable brands ate 66 percent of their vegetables.

The author, Tim Newcomb, uses this article to inform readers. He tells about new ways people are trying to get children to eat healthier. He uses quotes from people working on developing new strategies to get kids to eat vegetables. Newcomb shows some examples of the new and more exciting brand names.