11. "Apple Apologizes for Misstep on Maps"

http://www.nytimes.com/2012/09/29/technology/apple-apologizes-for-misstep-on-maps.html?ref=business&_r=0

Nick Wingfield wrote an article on September 28th on the millions of people were extremely irritated with Apple´s new mobile maps. All of the routes and directions were wrong. Even the Washington Monument was on the wrong side of the street. Apple´s chief, Timothy D. Cook, released an apologitic letter to the customers about their misguided maps. Their map problems was quite embarrassing for Apple since everything they release is close to perfect. Apple said that the reason for their maps was because they could no longer afford to rely Google, their biggest rival as of now. The people's sadness towards Apple shows how maps on a phone are so important today in the world. Apple is known for paying close attention to detail, but has always had trouble when it comes to relying on internet services. This problem the company is facing can turn even bigger since their competitors  Android phone software, has the advantage in this area. Many people look to blame Mr. Cook since he is now the owner of Apple. And former employees of Apple reinforce that the company rarely paid close attention to the Internet aspect of the phone. Google and Apple had a very good relationship up until Google began making Android like apps for their phones. In 2008, Apple had to deal with a huge embarrassment when their MobilMe did not work the way it was suppose to. As Mr. Jobs previously stated, "the MobilMe launch clearly demonstrates that we have more to learn about Internet services." After that incident, Apple felt like they needed to get out of Google. Leslie Grandy, a former Apple manager who ran its online store, said it had been challenging for Apple to rapidly develop new and better versions of its services to compete with Internet-focused rivals.

Wingfield talks about an interesting topic that would catch the eye of many people just because it deals with Apple. He talks about the Apple-Goggle relationship and how it has changed over the years. This helps the reader understand why Apple wanted to take a separate stance to the reliability with Google Maps. Although Apple has let down many people across the world with their maps, they are not going to stop from bettering themselves.