http://www.slate.com/blogs/future_tense/2013/01/30/research_in_motion_changes_name_to_blackberry_unveils_new_blackberry.html
Will Oremus, the author of "Research In Motion is Dead. Long Live Blackberry?," tackles a very interesting event: the launching of the Blackberry 10 and the announcement of RIM's death and the rebirth of Blackberry. Actually, Research In Motion was renamed Blackberry and the company also unveiled a new software and two new smartphones which have decent hardware and inner specifications and price in order to compete with other leading smartphones such as the iPhone or the Samsung Galaxy. However, the author questions the company's ability to launch new devices which could possibly save the company but is hardly certain. The company is investing its efforts to capture consumer's hearts with user-friendliness notably the new Blackberry Hub and Blackberry Balance which are apps which help users easily access emails and textmessages. The company's shares which were $150 are now under $15. The company also will launch the Blackberry 10 to almost all countries and has also hired Alicia Keys as the global creative director for the company.
The author uses several rhetorical devices to achieve his purpose. The purpose of the writing seems to be informative: Research In Motion has changed its name to Blackberry and has been doing efforts to launch new smartphones to revive itself from the downfall. The author uses exemplification and a few facts to create the view that Blackberry is indeed in crisis but it's trying to live. The author includes statistics to show that the company's shares have dropped drastically and also quotes. The author also uses satire in the last sentence by stating: "Has the world learned nothing from Polaroid and Lady Gaga?" after stating that the company had hired Alicia Keys. The author also includes some specs from new Blackberry phones and software to show it still has some chance to live long.
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