http://www.nytimes.com/2012/08/27/business/economy/later-back-to-school-shopping-changes-retailers-plans.html?_r=1&hpw
New York Times retail reporter Stephanie Clifford wrote an article discussing the shift of people's consumption of goods during the back-to-school season, and the reasons behind this delay. The author introduced the topic talking about a teenager, Samantha, who decided to wait until she got back to school to buy the items that were "in fashion." Following this example, the author explained the reasons why students, especially teenagers ended up "delaying their school purchases" - in addition to the unsually hot weather, the delay is caused because children and others like wait until they go to school before buying any of the "in fashion" items. The next section of the article explained the consequences this delay in consumption could lead to - they would be bad news and the unbalanced economy could complicate how the stores stock and sell their items, many of which "have been on the shelves for almost two months." The article concluded by going back to young Samantha's story, who was introduced in the beginning. She said that though she could see the fashion trends online, "that was not enough to get her into stores before classes started."
Stephanie Clifford's article is mainly directed to the public, with the purpose of informing people about the change when people buy their back-to-school items. Not only does it inform, but also "warns" people about the consequences that could follow from this delay. Furthermore, Clifford supported her claim about the delay in people's purchases to be true by quoting sayings from big company (Wal-Mart, Office Depot, and J. C. Penney) officers and retailers, as well as analyzing a survey made by the National Retail Federation regarding students' back to school shopping time. The article was organized in such a way that it was united because it started and ended talking about Samantha's reason for delaying her back to school purchases.
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