2. I Want To Pay NBC To Watch the Olympics Online. Why Won’t the Peacock Take My Money?

http://www.slate.com/blogs/five_ring_circus/2012/07/31/olympics_live_extra_i_want_to_pay_nbc_to_watch_the_olympics_online_why_won_t_the_peacock_take_my_money_.html

The author Matthew Yglesias starts explaining that there has been a lot of investments for the right to televise the olympics games at the right time. Though there has been billions of investments NBC still refuses to sell at any cost the rights to watch the games over the Internet. There is a greatly amount of difference not only when watching the games through the television and through live Internet streams but also how the Internet service is extraordinary. As the article talks about all the Internet subject, the author explains that there are 3 types of model, the free Slate, the Gmail, and the third category NBC Live Extra. In this NBC Live Extra people who signed for cable TV also gets to have this NBC Live Extra but those who didn`t subscribe for cable cannot buy the NBC Live Extra. The author wants to insist that if NBC came to an agreement such as selling the Live Extra to people who really want it or stop offerring to the cable subscribers and offer it in general no one would be affected. But as the article ends, the author mentions that nothing will change the business model, and it`s all because of this thing called greed.

Matthew`s purpose is to grab the attention of people and this NBC program to show that if they come an agreement NBC will probably gain an extra portion of money and will affect no one. He doesn`t understand how they don`t want the money but give it free for those who signed cable. Therefore, as the author mentioned in the article, the business model will never change and its towards this simple factor greed.