http://www.nytimes.com/2012/10/28/us/politics/tracking-clicks-online-to-try-to-sway-voters.html?ref=technology&_r=0
Natasha Singer and Charles Duhigg wrote an article on October 27th about a prestigice techinque inorder to favor a president. A college student by the name of Thomas Goddard, who is a strong supporter of Obama went to check out the competition online, Mitt Romney. He realized that Romney is asking for donations to help his campaign. Now Romney's site will not stop following Goddard asking for money. A famous way of advertisment for this presidency election would be tracking people who entered in their sites and then continuously sending ads. Both presidents have strongly become a part of Evidon, a compnay that deals with third-party tracking software. Obama now has 75 tracking devices while Romney has 40; both have increased since the begginning of the year. Some people that this third-party device and later evolve into more personal things, such as firing a person from a job because of her political beliefs because no one knows where all this information will go to. Evidon offers a program called Gostery which does not show your identity. Both parties however argue about the fact that they do not follow the citizens by their name, rather by the code number they are given and respect the privacy rights. This third-party company is able to target voters based on their interests.
Singer and Duhigg did a good job of supporting the third-party companies. As the world is evolving to a more social and web searching generation, the presidents are also going to make that a part of the campaign. As Singer and Duhigg said, the presidents are not going to pretent they are still living in the past. They both used quotes from both sides on whether sites like Evidon are good or not. They were able to provide a lot of information, so by the time you were done reading the article, you could clearly support one side.
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