On October
26th, Matthew Yglesias wrote about how Amazon has been having very high stock
sales while maintaining its profits to a low level and through this it has been
affecting other companies. Yglesias opens by saying that Amazon is the main
competitor against some of the biggest companies in America, Apple and
Wal-Mart, though he doesn’t state them directly. He then explains that it has
not been profiting as much as before, but it still has a huge stock price and
that has allowed it to stay functioning despite its low earnings. The reason
why it is a threat to other companies is that it will attract more people with
its low prices and people will buy more of their stocks.
The author’s
purpose is to advise or warn people about Amazon’s current status and how it
may affect others. His audience is
mostly business owners since he uses the second person, using the imperative to
advise them to “be afraid.” Also, even though his tone may be slightly informal
(use of contractions and some words such as “suck” meaning a “lack of ability”),
Yglesias uses good diction appropriate to his topic and to his main audience.
He also provides statistics from credible sources to support his point and
achieve his purpose.
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