Friday, October 26, 2012

14. Amazon Is a Black Hole Threatening To Devour Corporate America



On October 26th, Matthew Yglesias wrote about how Amazon has been having very high stock sales while maintaining its profits to a low level and through this it has been affecting other companies. Yglesias opens by saying that Amazon is the main competitor against some of the biggest companies in America, Apple and Wal-Mart, though he doesn’t state them directly. He then explains that it has not been profiting as much as before, but it still has a huge stock price and that has allowed it to stay functioning despite its low earnings. The reason why it is a threat to other companies is that it will attract more people with its low prices and people will buy more of their stocks.

The author’s purpose is to advise or warn people about Amazon’s current status and how it may affect others.  His audience is mostly business owners since he uses the second person, using the imperative to advise them to “be afraid.” Also, even though his tone may be slightly informal (use of contractions and some words such as “suck” meaning a “lack of ability”), Yglesias uses good diction appropriate to his topic and to his main audience. He also provides statistics from credible sources to support his point and achieve his purpose.

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