5. iTV ≠ iPod: Why Apple's TV Won't Be Nearly as Disruptive as You Hope

http://www.theatlantic.com/business/archive/2012/08/itv-ipod-why-apples-tv-wont-be-nearly-as-disruptive-as-you-hope/261270/

Senior editor at The Atlantic Derek Thompson writes an article informing his readers on how Apple is not satisfied with what they have and want more. He explains that they now want to be in everyones living room and houses. Very concerned he explains that if this happened, apple will be in command of all the screens in people's daily life. Possibility of domination over all screen and the technology business is the only reason Apple wants to invest in these programs, Thompson adds that apple want's the video business to change for the better just like the music industry changed for them 12 years ago, but what they are not understanding is that we are not in 2000 anymore, we are now in 2012, so the iTV won't be anything like iPod. He shows a graphic and explains that in 2000 Apple debuted iTunes and iPod at the right moment, which made it grow extensively and progressively. Thompson throughout the rest of the article, in a bit of criticizing tone, said that Apple thinks that they will transform TV-watching to TV-video business. One thing that he shows in a mad or concerned tone is when he explains that Apple has been showing that they gave up on license content because its just to expensive. Thompson finalizes his article with a very stunning and persuasive point by saying that Apple doesn't need to beat Comcast and FiOS to be in peoples living room, the only thing apple has to do is join them.

Thompson writes this article to not only show readers that apple is somewhat wrong but also to inform and show that Apple does not need to beat anyone to be the main screen in everyones living room, the only thing they have to do is join the other networks. He also shows a very stung point while presenting that the iTV is very different from the iPod era because the iPod was launched in a era where it was something that teens and many people where in need and was very necessary, but now a days it isn't the same, Thompson express this by saying "The video business in 2012 is nothing like the music business in 2000. So the iTV will be nothing like the iPod."