18. Those sexy Samsungs: Why iPhones are no longer cool in China

http://qz.com/32793/can-this-economy-be-saved-indias-gdp-growth-slows-to-5-3-rates-not-seen-since-post-lehman-collapse/

In Naomi Rovnick's article, "Those sexy Samsungs: Why iPhones are no longer cool in China," she reveal the reason which iPhones are getting less and less popular in China. She starts her article by showing the decrease in the number of consumers compared to the beginning of 2012. Rovnick states that one of the causes for this decrease is the price of the Apple products compared to other brands, such as Samsung and Lenovo. Some Chinese-made products compared to Apple are much cheaper and do not lose in quality. Another reason is that people do not feel that the iPhone 5 is better than than 4 or the 4S, so they do not feel the need to buy a new phone. At first, people bought iPhone because it was popular, not for the technology or the apps. Now, they see that Samsung products are fancier -- the high quality display and wider screen. Rovnick ends her article by showing the statistics of the decrease in the last year of consumers and the number of sales. She concludes by stating," The question remains whether they’ll find buyers this time."

Rovnick's purpose in writing this article is to inform the readers about this case that is happening in China. She wants the reader to know about the reasons behind this problem. She makes the reader interested and wanting to know what will be Apple's reaction. Her audience is people from all ages, but especially for people who are interested about technology. The audience is mostly interested on how technology affect people's lives.