In this article, Brian X. Chen writes about the possibility that Samsung Electronics market has surpassed Apple market. In the beginning of the article he explains that it is mostly because of the new phone, Galaxy s4, combination of Galaxy Note II and S3. Then he continues writing the article by quoting Michael Walkley, the Canaccord Genuity analyst. Walkley claims that for the first time since Iphone 5 was launched, the Samsung market is on the top. However, the writer states that the research that was made does not include information about Apple market, and for this reason, explains that it is just a possibility and not a proven fact.He also states that this research represents strong performance in May, and it does not mean that the Samsung market has surpassed Apple market. Then Chen ends the article by explaining the strategies Samsung used to sell more of their products. They made good use of the months between Iphone upgrades, and they have taken more advantage of the predictability of the Iphone release cycle.
The purpose of this article is to inform the readers about the Samsung Eletrocnis that may have surpassed Apple Market in the month of May. In order to do that effectively, the writer includes several rhetorical devices in the article. First of all, the most noticeable device is allusion, when he quotes Michael Walkley, the Canaccord Genuity analyst. It gives more credibility to the article, and it shows the reader that his argument is supported by an expert. Besides that, he uses metonymy as well. The writer uses the name of the companies to write about the people and the representatives in them. For example, he says that there is a battle between Apple company and Samsung company, while in fact, there is a battle between the representatives and their workers ( When the writer says that they are in battle, it's a figurative language).
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