17.Capitalism’s grossest win: The final triumph of Black Friday

http://www.salon.com/2012/11/23/capitalisms_grossest_win_the_final_triumph_of_black_friday/

In Andrew Leonard's article, "From Plymouth Rock to Thanksgiving at Best Buy: The Puritan ethic went spectacularly astray, all for an iPad mini"; written on November 3rd, Leonard talks about how people are becoming so obsessed with low prices on things, even though sometimes the black friday prices are not always the lowest of the year. He begins his article by explaining to readers that the time that the door opens to the consumers was irrelevant, because they where already submersed in shopping mania. Leonard also says that some people say that it is the part of our culture, but in reality this metastasizing control over the their culture has only shown how they are in a poor economy, he also says that if this went true, people would`t what days and days in line just to buy something they really want. Leonard explains that the name "Best Buy" is very "American" because it already says everything an american want to hear; BEST BUY. Also he states something very shocking, how Black Friday  shows how people can have either thrift to greed; he talks about a 19 year old girl who took off from work for a whole week to be the first in line, because she didn't want to take risk of being second like last year. Leonard also says its wrong to criticize these stores who open their door every year for consumers, because despite the angry mob outside their doors who are just waiting for the door to swing open, those same people show up every time. "we're locked in a mutual embrace and neither side is willing to let go."

Leonard purpose of in this article is to show how people are beginning to forget thanksgiving and giving up their whole week and holiday to stay in a line instead of with their family members. He uses very stung diction to emphasize that its not only the store owners fault for the chaos but also the consumers. Leonard uses analogy to show that if people are willing to let go of everything to stay in a line and be close to an andy mob just to shop at their store, they are also willing to get their doors open every year. He ends his article with a very sarcastic tone when he states "Who needs a mom to bring over the mashed potatoes, when the market it more than ready to provide?"